About By Magnet

REENBERGS Aps Line Grethe

Smart and Stylish Home Accessories 

At By Magnet we develop innovative magnetic kitchen and bathroom accessories for home use. Our magnetic accessories are easily mounted on walls, closet or cabinet doors or car without use of tools and use of any tools. The concept behind the products is that they should be easy to mount, without damaging the interior of your home. Our products are made to make your every day smarter, more practical yet keep your home stylish.

Our Values 

We care about the environment and quality and therefore we have made decisions that:

  • All products are made in polyethylene also used in the medicinal industry
  • All our dish cloths does not contain any micro plastics, that are bad for the environment.
  • We recycle cardboard boxes as much as we possibly can.

Our History 

Behind By Magnet we are mother and daughter, Grethe Reenberg and Line Vilstrup. We started our family business back in 2007 under the name Reenbergs.

The idea came to life, when we had a conversation about how we were tired of seeing dish cloths hang on water taps in otherwise beautiful open kitchens. From then on we developed our popular Dish Cloth Holder, that later won 1st price for best invention on the Danish TV show Go’Morgen Danmark in 2009.

From then on, we developed our other innovative accessories for home use such as our holders for kitchen sponge, dish brush, shampoo bottles, shaving gear and much more.

We have since then participated in the Danish tv show for growth talents, Vækstfaktor (2012), where we were among the 9 last finalist and we are proud to say that we today ship to over 30 countries. 

See the Danish TV show "growth talents" TV presentation of us here

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